Celebrities turn out for launch of new cycle store

SPORTING celebrities turned out for the launch of London's first Specialized Concept Store.

Former footballers, Geoff Thomas and John Salako, and former cyclist, Brian Smith, attended the official launch of the store, formerly Action Bikes, in High Street, Ruislip, on Monday (27).

About 90 people turned up for the event, including a whole host of people from the cycling world, as well as regular customers of the store.

The three celebrities were there to help promote the opening of the new shop and also to promote London-Paris Cycle Tour in June, an event being sponsored by Specialized which they are all taking part in.

Brian Smith was also there to pick up his bike ready for the cycle to Paris.

Paul Miller, 31, owner of the store, said: "It was a really successful night and everyone enjoyed themselves.

"The shop is still the same as when it was trading under the name Action Bikes in terms of who works here, how it is run and the quality of service, but it's a nicer place to be.

"We have expanded it out the back and it has been massively busier already."

Bike Week starts on June 13 this year.